Trademark applications (and registrations) provide you with the tools to protect your business and investment; in realization they will become your best business asset. There is a common misconception that registering a company, purchasing the urls and registering for tax purposes provides you that isn’t legal rights to protect your brand. This just isn’t the case; only a registered trademark can provide you with the legal backing to secure your venture and its future surgical procedures.
Questions often arise on whether to register a signature. The simple answer is that it is imperative, providing the only form of protection that delivers exclusive legal rights to utilize the company trademark for that specific goods and services, both in the offline and online environments; affording the business the capacity to stop others from using your brand and potentially damaging the reputation of the actual.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. These include logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and businesses. The inclusion of a written description of the business’ offerings provides the legal specifics of policy. It is important that the range of products and/or services that business produces is correctly classified into one of the 45 separate categories you can get.
It is important to highlight that trademark applications are country specific. For instance, this means that when you’ve got a trademarked business in New Zealand TM Status Objected India that is already trading, or is proposing to trade, in Australia you should protect organization and business conception around australia too. Having rights into the brand, logo and product offerings in New Zealand does not mean which you have the same rights in Australia; a separate trademark application must be typed.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights cord less mouse with the trademark. Once a tool is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the associated with trademark applications progress straight through to registration. When the trademark registration is approved, the business will receive certification and approval in order to the exclusive user with the specified trademark for all the different goods and services applied for under the application.